Most marketers today know how to get their consumer’s attention. They can engage their audience by creating a wide range of content for social media platforms, websites, and running campaigns & promotions. But Lead Generation requires diligence. And no one can do it better than Chatbots!
With the advent of automation in B2B Lead Generation companies, many technologies have come our way. Chatbots are yet another highly customizable form of such technology that can help you maximize your efficiency in B2B Lead Generation practices when optimized properly.
Here’s a Few Ways Chatbots can Help in B2B Lead Generation
1. Prompt Responses
Placing chatbots in websites and social media chats ensure instant response for the audience. For instance, a client has followed a specific promotion and landed on the website. Now before he gives his information, he has a certain query.
Chatbots can be organized to provide instant replies to common customer queries. By reducing the response time, automation helps create a seamless experience for potential leads.
2. Cost Effective
Chatbots can effectively generate thousands of leads without tiring, and they can do it 24/7. Imagine a chatbot replacing your team of lead generation executives. How much money and time would you save?
If you can successfully program your chatbot and equip it with all the necessary details for lead generation, it can be a great cost saver!
3. Good Alternative for Contact Forms
Customers no longer like filling up forms on websites. Such an activity can be boring, and not very effective in terms of audience engagement. Having said that, application forms are growing old and don’t have a very high conversion rate.
Chatbots can help replace contact forms. By reducing friction and streamlining the data collection process, bots can effortlessly boost the lead generation process.
4. Easy Outreach
Human chat representatives may miss out on keeping a lead’s data, but Chatbots automatically record the data of all the users they’ve interacted with. As a result, this provides you with a huge database of potential leads or existing leads.
More so, with the use of chatbots, users can send out promotions and other information to this vast list of people with a few simple clicks. This makes reaching the customer and educating them easier than ever!
5. Better Customer Experience
Chatbots can be programmed in ways to improve the overall customer experience. By incorporating Buttons & Triggers, you can organize the data in simple, easy to access forms, making queries and service seeking easier for Customers.
How to Create the Perfect Chatbot
Step 1. Use a Chatbot Platform
You may come across many chatbot-making platforms that allow you to design a chatbot without the need for coding! Make sure that it is compatible with the social media or website you want to incorporate it with. Mobile Monkey, Impersonate, Many Chat are common examples of such platforms.
Step 2. Set Goals
Once you’ve set goals for a chatbot, you’ll be able to focus on the features of the chatbot aimed at achieving those goals
Step 3. Give it a Unique name
Attributing a unique name to your bot allows you to differentiate between different bots (created to meet different goals).
Step 4. Leads Approach
Use buttons like ‘Get Started’ and provide welcoming messages to increase your chatbot’s customer approach abilities.
Step 5. Create Natural Conversational Flow
Conversational bots help boost interaction values with your leads. It also makes the lead generation process more interactive for your prospective leads.
Step 6. Scale Slowly
Don’t try too many things at once. Start with basic functionalities and slowly build on the chatbot, following an extensive trial and error process to gradually scale up to perfection!
Step 7. Optimize Regularly
Based on your goals, you should evaluate your chatbot in regular intervals and optimize it accordingly. This should help you produce desired results, and create new & improved versions of the bot
Step 8. Filter Data
Chatbots automatically grab data from their interactions. However, you should create an appropriate conversation flow that allows for filtered data accumulation. This will help you mine data more precisely and help you generate relevant information from your leads.
Although Chatbots are a relatively new tool for Marketers and Lead Generators, it has great potential when used correctly. Rest assured, in the current age of automation, it can aid you greatly in your lead generation practices.
That being said, we believe this article will surely get you on the starting point of employing Chatbots for better B2B Lead Generation.