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Ensure Peak Performance for Our Clients and Agents

Musnad E Ahmed

Musnad E Ahmed

Last modified on March 13, 2024

Ensure Peak Performance for Our Clients and Agents

Making sales and gathering leads are the primary objectives for business in our field of expertise but we make sure to provide leads that are not only effective but are also those who have been waiting for the services willingly. It is not always that leads turn out to be accurate but we ensure effective leads that will turn into sales instantly. How do we do this? Allow us to break down the process bit by bit and provide you with a clear picture of how we generate effective leads through streamlined management processes and skilled telesales experts.

Lead Generation

Carton using magnet for attracting leads

As an expert in telesales outsourcing operations, our main goal is lead generation through our skilled team of telemarketers. When our telemarketers close a sale with gentle persuasion and courtesy, we count that as a lead generated for our operations. Leads are basically contacts who have chosen to avail of a certain service or buy a certain product but not having done so yet.

These leads can later be accessed and used by those who provide us with the task of generating these leads. It is important to note that we maintain a strict and streamlined process for lead generation which makes them effective. Our specialized processes allow the generated leads to be properly verified before being qualified as a lead which further enforces its legitimacy.

Staff Training

Carton staff are training

The first step we take in ensuring proper lead generation is how we train up the staff to engage prospects. Our agents are trained to not only speak with clarity but also keep up with the natives on their level of speech.

They are given a clear understanding of what the campaigns are and all their details. With this in mind, the staff is then trained with tactics to convince prospects in such a way that they willingly sign up and follow up for whichever services it may be.

The staff is then taught to manoeuvre the conversation with finesse using effective rebuttals that are devised through years of experience in this field. It is safe to say the staff receives proper and thorough training before being allowed to sit on calls to ensure lead quality and legitimacy.

Focusing On CRM Systems and Following Up

Carton characters are using CRM

Maintaining a customer relationship management database helps us keep track of all the confirmed leads that we gather over the course of time. Maintaining a CRM database helps us group the leads into manageable categories from where we can pass them on to clients who need them.

We also separate solid leads with those that might be questionable. This helps us sort out unwanted leads and put them into processing for double-checking to ensure those leads are solid. We also use CRM databases to routinely follow up with leads to see if they are still in need of the services.

We use this technique to build a stronger trust with the prospects which proves to be useful for our clients when they approach these leads with their businesses.

Keeping stead with the Competition

We are aware that there are other strong competitors out there who would also be trying their best to generate leads for their clients and this can sometimes cause us to lose a few clients if we are not careful. Competition is something that drives businesses to perform better and provide more standardized services.

When we set out on the task of generating leads through our telesales experts, we make sure to brief them on how they should represent their brand. In using specialized techniques to keep up with the competition, we also improve the quality of our leads substantially as the sales pitch and closing need to be amped up to add that extra edge that our competitors lack.

Double Confirmation

While generating leads, there are a few that may always wish to change their mind over time and disqualify the lead as a genuine sale. To make sure that leads remain as confirmed sales, we practice double-checking and confirmation that not only marks the lead as genuine and legitimate but also makes it a much stronger lead with added rapport and trust through our expert agents.

We have introduced this method of checking leads upon feedback from our clients who have frequently reported on leads that were no longer viable. Ever since the introduction of double-checking and confirmation, the leads to sales conversion ratio has gone up substantially with our clients continuously expressing their gratitude for the legitimate leads which we provide.

Effective and revised sales pitch

What truly guarantees a confirmed lead is a good sales pitch and that is something which most telesales executives usually miss out on mainly due to insufficient training courses. The winning sales pitch we use has been tested and improvised over the course of nearly half a decade and has been perfected to the point of guaranteeing sales almost instantly.

It is then up to the agents to deliver the sales pitch with utmost confidence and bring in the leads. The sales pitch comes with a complete list of rebuttals that have also proved to be effective at convincing even the toughest prospects.

Excellent closing and management

With all that said and done it all comes down to how a sales call is closed and how the supervisors manage the entire squad that keeps the pressure on manageable levels and heads stay cool while putting the pieces together. Closing the confirmed sales call is especially important since we want to end the call on a high note and confirm the generated lead.

As for the ones managing the entire sales team, they are the ones keeping everyone at their peak performance while eliminating any causes for escalating tensions since it is easy for such environments to have higher levels of stress. With our generated leads being in high numbers we can put this argument to rest that this is exactly what makes our lead generation effective.


Getting anything done properly requires a lot of factors that work in unison to put together the pieces of a puzzle that ultimately brings in the end result and lead generation is pretty much the same. As one of the largest and the most successful call centers in our region, we boast a high number of leads to sales conversion with our applied tactics that we know will always bring in leads as long as we apply them effectively.

Sales organization and business process outsourcing specialist with over 15 years experience in building and running highly efficient sales and customer support organizations, and in providing board and project level consulting to the sales and service organizations of leading companies all over the globe. Developed and implemented staffing strategies and programs that improved operational outcomes and maximized the available staff resources. Specializes in client experience, business process re-engineering, business requirements development, contact center optimization, customer relationship Management, staff training and motivation, and organizational analysis. Has led multiple teams in the successful development and implementation of new business models in BPO industries.

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