Multilingual Content Moderation for Global Brands
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Multilingual Content Moderation for Global Brands

Musnad E Ahmed

Musnad E Ahmed

Last modified on June 26, 2024

Multilingual Content Moderation for Global Brands

Let’s get straight to the point: every word matters on the expansive digital stage.

Multilingual content moderation allows businesses and companies to communicate seamlessly across cultural boundaries without any language barrier or offense to any culture.

Interested to know more? Get right in!

Why Multilingual Content Moderation

a man is sayiing hello in different language vector

Imagine that you have a very thoughtful and positive message representing your brand spread globally. Still, due to language differences, it is misinterpreted badly, although your message had no bad intentions.

According to statistics released by Common Sense Advisory research (CSA Research, 2020), 76% of customers prefer services or products in their local language or native tongue,

also 40% of people don’t even know or understand any other language than their native ones as well as 92% of internet users show more interest in any material in their local native language. An error in content moderation can drastically break ties and alliances and ruin reputations.

Considering that 63.2% of people worldwide have access to the Internet (Internet World Stats), successfully entering new markets requires multilingualism. This is where multilingual content moderation, both science and art, comes into play.

The Mechanisms Multilingual Content Moderation

paper face shapes with different color

Multilingual content moderation is more than textual transformation. It’s an intricate procedure that requires context-aware technologies and advanced mechanisms. Think of it as a global symphony established by an accomplished composer who ensures everyone in the audience hears every note in unison.

▪ Recognizing Intricacy

To effectively moderate, one must first grasp the subtleties of language and cultural context. In certain cultures, an innocent term could be insulting. Expert moderators interpret cultural allusions and hidden meanings like linguistic detectives.

▪ Technology Meets Human Expertise

The best multilingual moderation strategies blend cutting-edge AI with human insight. While AI tools can swiftly sift through vast amounts of content, they sometimes miss the mark on context.

That’s where human moderators step in, bringing empathy and cultural understanding to the table.

Advanced tools like Google’s Jigsaw parse through nuances in multiple languages to flag inappropriate content. But AI isn’t perfect—it can miss local slang and cultural subtleties.

▪ Human Insight

This is where human moderators shine. They bring the understanding that AI cannot, like knowing how a casual phrase in English could be a grave insult in another culture. These teams often work around the clock, ensuring global coverage.

▪ Real-Time Response

In the fast-paced world of social media, timing is everything. Effective moderation means not just catching inappropriate content but doing it swiftly and accurately. It’s about striking the right balance between speed and precision, saving us a lot of time.

▪ Continuous Adaptation

Online language is ever-evolving. New terms and trends pop up daily. Staying ahead means constantly updating AI tools and training teams on the latest linguistic shifts.

▪ Visual & Contextual Sync

With 84% of communication predicted to be visual by 2021 (WebDAM), moderating images and text together is critical. Instagram’s image recognition technology helps in scanning visuals that accompany text, creating a cohesive moderation strategy that respects cultural norms and aesthetic values.

Brands Doing It Right

brand written with bulb shape

▸Global Tech Titans

The tech giants like Google, Meta, X, Microsoft, Amazon, etc moderate content in over 50+ languages. They use a combination of AI and human moderators based around the globe to ensure 24/7 moderation. Their secret?

A robust training program that keeps moderators at the cutting edge of cultural and linguistic changes.

▸Fashion Forward

Trendy fashion brands like Dior, Louis Vuitton, Nyka, Nike, Calvin Klein, Gucci, and many more use multilingual moderators to keep their platforms clean and engage with customers in culturally relevant ways. Their moderators are trained in the latest cultural trends and slang, making customer interactions feel genuine and personalized.

What We Can Take From Overall Explanation

As we draw the curtains on our exploration of multilingual content moderation, it’s clear that this isn’t just a backend operation—it’s a front-row to customer satisfaction and brand reputation. Here are a few steps to ensure your brand isn’t just participating but leading the charge:

• Invest in Training

Equip your moderators with ongoing cultural and linguistic training. The digital world evolves rapidly, and so should your team’s skills.

• Blend Technology with Human Resource

Utilize AI for efficiency but back it up with human insight. Remember, machines process language; humans understand it.

• Monitor and Adapt

Review your moderation processes and tools regularly. Adapt to new challenges and technologies to stay ahead of the curve.

End Note

Multilingual content moderation is more than a necessity; it’s an art. In mastering this art, brands don’t just communicate; they connect, respect, and ultimately thrive in the global marketplace.

Sales organization and business process outsourcing specialist with over 15 years experience in building and running highly efficient sales and customer support organizations, and in providing board and project level consulting to the sales and service organizations of leading companies all over the globe. Developed and implemented staffing strategies and programs that improved operational outcomes and maximized the available staff resources. Specializes in client experience, business process re-engineering, business requirements development, contact center optimization, customer relationship Management, staff training and motivation, and organizational analysis. Has led multiple teams in the successful development and implementation of new business models in BPO industries.

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