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Types of Virtual Marketing Assistants & Their Benefits

Musnad E Ahmed

Musnad E Ahmed

Last modified on October 31, 2023

Types of Virtual Marketing Assistants & Their Benefits

Marketing Virtual Assistant (Marketing VA) is an umbrella term for various types of marketing outsourcing solutions. The growth of online businesses has made digital marketing a requisite to stay competitive; however, it’s a fact that not every company can master all the necessary tasks. Marketing VAs support growing firms, entrepreneurs, partners, and leads to find outbound task solutions.

Any industry can focus on the core prospects by hiring marketing VAs for repetitive tasks.

15 Types of Marketing VAs

i. Administrative Virtual Assistants

The administration is a general type of virtual assistant. Most of the administrative tasks are monotonous.

The duties typically include – data entry, emails, document writing, calendar management, CRM updates, etc. These functions do not require much training or brainstorming, as virtual assistants can assist with administrative tasks from a better professional perspective.

ii. Social Media Management VAs

Virtual assistants can come in handy for tasks like social media management. Almost all businesses now have social media pages, and they thrive to increase their reach to targeted clients.

Social media engagement

However, the companies might not have enough workforce for attending to their social media queries as soon as possible. Social media management VAs schedule engaging posts throughout the week while keeping the content relevant and assisting by improving content reach.

iii. Technical VAs

Technical tasks like software installation, backend support, website management, office automation, and programming require expertise. A company does not always have time or tools to train employees on these tasks.

It’s always better to hire people who are already experienced. You can hire a virtual assistant only when needed rather than train permanent employees. Technical VAs make it quick to get the work done that requires expertise.

iv. Content Writing VAs

Content is the key to success for any business. The easiest way to communicate with clients virtually is through content; moreover, the quality of your content increases your chance to rank on Google.

Creating content is not a light job, nor is it sustainable. Content writing VAs can assist with research and develop quality content before publishing on website or social media.

v. Graphics Design VAs

You can always turn your ideas into reality with the help of a graphic design virtual assistant. They help you create better brand recognition.

Graphic Design VAs are highly specialized individuals who collaborate with the marketing team in developing cutting-edge images to represent your brand. Having a Designer VA means you can reach out to them whenever you need help with graphic-related works.

vi. Data Entry VAs

Data Entry is essential for maintaining company databases. Data entry is a time-consuming and monotonous activity that every company must adhere to. Every company must allocate some time from their daily activities for the data entry tasks.

Data entry virtual assistants can take care of the data of your company. When you hire skilled data entry virtual assistants, they clean your database, sort essential data, and configure operational databases.

vii. Customer Service Support

Virtual assistants can not only aid you by automating the communication process, but they can also improve the client experience.

Customer service virtual assistants can help with email, live chat, and phone support.

They can handle multiple platforms at a time.

A Successful Call Center

If your employees are overloaded with other tasks, you can always hire virtual customer service assistants to facilitate your customer service better.

viii. Web Management VAs

A website can be the hub for your sales funnel. Nowadays, a website is a fundamental part of every business, which stirs the first impression of your company. Make your website more informative with relevant content by reinforcing customer services with the help of a website management virtual assistant.

A website assistant can take over all sorts of your duties related to web management. Website management VAs can save hours of your work and keep your website in shape.

ix. Virtual E-Commerce Assistant

Running e-commerce is a challenging job. It includes numerous tasks like order management, inventory update, tracking orders, updating price, etc. These routine activities can take up time that you could invest in gathering new clients.

In this growing online market trend, it’s common to find your e-commerce bustling with tasks. A virtual e-commerce assistant can undertake those jobs and improve your presale and post-sale experiences.

x. Lead Generation Assistant

Lead generation virtual assistants can contribute to the growth of your company significantly. Virtual lead generation assistants are competent with different strategies that your business requires to get potential growth.

They will understand your product and call potential leads for your business growth. It will be best to look for VAs with experience in lead generation for products or services equivalent to yours.

xi. Real Estate VAs

Real estate services

Real estate agents are often busy running after potential clients. A real estate virtual assistant acts as an admin to real estate agents.

Virtual assistants can offer tasks like lead generation, database management, marketing, etc.

While hiring a virtual assistant for real estate services, companies must ensure that the VA has adaptive communication skills. You can also provide your VA with relevant training before engaging in a particular project.

However, most VAs are already experts in their field, and they prefer to work independently.

xii. Image Editing VAs

Photographers constantly need a helping hand to polish their photos. The increasing use of commercial photography has left photographers with a very busy schedule; hence, photo editing services allow photographers to take more pictures and deliver them on time.

They can earn more by delegating half of their tasks to virtual assistants. Having a professional virtual assistant for editing purposes is beneficial.

xiii. SEO and Google Ads Assistant

A virtual assistant for SEO and Google Ads is an inexpensive solution. The virtual assistants take care of all responsibilities related to SEO in both categories: On-page and Off-page SEO.

They will also provide you with reports to check if your strategies have some tangible benefits.

virtual assistant for SEO and Google Ads

A skilled SEO specialist can also keep track of the competitors and their keywords. You can also use your SEO virtual assistants to run Google Ads campaigns.

xiv. Virtual Bookkeeping Assistant

High-quality bookkeeping is necessary for everyday flow of your booming business. Following a daily routine of invoicing, monitoring, and repetitive bookkeeping can take a lot of time and expertise.

You can easily find a virtual bookkeeping assistant to complete these tasks efficiently, and VA professionals can also find errors from your previous bookkeeping, prevent unforeseen mistakes and streamline the business processes.

xv. Telemarketing VAs

Telemarketing can eat up a large part of an organization’s operating costs as you have to invest in hiring experts. Additionally, you have to pay for a particular office setup, incentives, campaigns, etc. You can avoid all these parts if you hire a virtual assistant for telemarketing.

A telemarketer is an expert who makes appointments, and cold calls, and boosts sales. Telemarketing virtual assistants typically come from BPO background. You can get the expertise you need without investing extra.

Telemarketing assistants

Finally, we want to tell you that you deserve a lot less headache than you usually incur. If you are still confused about whether you should hire a virtual assistant or not, remember that your business needs your focus in many facets.

If you want to win the competitive race, you must value your time; therefore, hiring a virtual assistant will be one of the best decisions you will never regret.

Benefits of Hiring Virtual Marketing Assistants

Marketing virtual assistant

Virtual Marketing Assistants can solve numerous problems. The need for a virtual assistant has increased by 30-50% in different fields. Some of the companies have gone remote thoroughly, considering the benefits.

We’ve decided to highlight some key benefits of hiring a Marketing virtual assistant below,

Reduce business operating costs: Hiring employees for every single task in the company is getting more expensive; therefore, raising the operating costs.

Companies can hire virtual assistants to support a part of their daily tasks. Since VAs mostly work from home, the cost of hiring a VA is cheaper than the cost of hiring an in-office employee.

Get resources from the global talent pool: Marketing VAs come from all countries. Hiring VAs from many countries ensures a diverse, dynamic workforce.

When you introduce talents from global recruits, you get access to multi-dimensional and multi-cultural expertise. It also helps you gain recognition internationally while accessing a large talent pool.

Improved work quality and productivity: Virtual assistants (VAs) can save your time in training employees. There are many everyday tasks that we focus on less.

Virtual assistants take over those tasks, improve work quality and enhance productivity. Besides, you can hire experts for regular jobs.

Cost-effective hiring: When you hire a permanent employee, you need to make extra investments like salary bonuses that can weigh down your budget. On the other hand, you can hire VAs on demand and pay them hourly.

You do not have to invest for the training period since most VAs are experts in their particular areas. Hiring a virtual marketing assistant is cost-effective.


Finally, we want to tell you that you deserve a lot less headache than you usually incur. If you are still confused about whether you should hire a virtual assistant or not, remember that your business requires your focus in many facets.

If you want to win the competitive race, you must value your time. Hiring a virtual assistant will be one of the decisions that you will never regret.

Sales organization and business process outsourcing specialist with over 15 years experience in building and running highly efficient sales and customer support organizations, and in providing board and project level consulting to the sales and service organizations of leading companies all over the globe. Developed and implemented staffing strategies and programs that improved operational outcomes and maximized the available staff resources. Specializes in client experience, business process re-engineering, business requirements development, contact center optimization, customer relationship Management, staff training and motivation, and organizational analysis. Has led multiple teams in the successful development and implementation of new business models in BPO industries.

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